How Do You Become a Purposeful Brand? With Shaun Smith

Shaun Smith, co-author of On Purpose: Delivering a Branded Customer Experience People Love, outlines the 3 Critical Steps required to becoming a Purposeful Brand. Shaun Smith is founder and partner of the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has been featured many times on CNBC’s Ask the Expert programme.
On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. To find out more, visit…