Kogan Page

Branding Books

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Kogan Page is the leading global independent publisher of Branding focused marketing business books. Founded in 1967, our award-winning work offers solutions for professional practice and academic development in print and digital form. Our Branding book authors are specialists from international commercial agencies and organisations including professional Branding and Marketing associations.

Our titles offer high-level, comprehensible, professional content to our readers in key subject areas including: Audio Branding, Brand Protection and TV Brand Building.

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About The Book

Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core marketing avenues like content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns.

The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on how to tackle advancements in mobile marketing, mobile payments as well as augmented and virtual reality. The book includes an insightful toolkit of free and paid tools to measure digital branding acr ...

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